Senior Digital Marketing Analyst
May 2022 - Current
I lead strategy and execution across website analytics, paid media, and SEO for a variety of clients. My role includes managing ad spend, building custom reporting dashboards for campaign insights, and developing full-funnel acquisition strategies for DTC ecommerce and B2B brands. I also work closely with developers on technical SEO and site health improvements, while mentoring clients and internal teams on effective digital marketing practices.
- Lead web analytics setup and data capture for client websites and web apps
- Analyze SEO, SEM, Email, and PPC performance through custom dashboards for actionable insights
- Develop and optimize full-funnel acquisition strategies for DTC ecommerce and B2B brands
- Build and manage SEO content strategies and site structure to drive organic traffic growth
- Oversee technical SEO and collaborate with developers to improve site health and performance
- Mentor clients and internal teams on digital strategy, ensuring clarity and alignment with business goals
Freelance/Consultant
Self-Employed
Current
I help small businesses build marketing strategies that are clear, effective, and focused on driving real results. From strategy to execution, I work closely with clients to turn goals into action.
- Develop custom digital marketing strategies aligned with business goals
- Web design and SEO strategy to improve visibility and site performance
- Manage and optimize paid advertising campaigns (Google, Meta, LinkedIn)
- Build and implement email marketing programs to drive engagement and revenue
- Provide hands-on support to turn strategy into action — no vague recommendations
- Focus on clarity, simplicity, and measurable growth
Digital Marketing Analyst
August 2019 - May 2022
Worked closely with clients to develop and execute digital marketing strategies focused on clear results and measurable growth across organic and paid channels.
Key Focus Areas:
- Conducted in-depth market research to build actionable marketing plans
- Developed and optimized acquisition funnels using SEO, SEM, and PPC strategies
- Built web analytics dashboards to clearly report on traffic and campaign performance
- Regular client communication through calls, presentations, and meetings to review strategy and results
Digital Marketing Coordinator
February 2018 - August 2019
Managed paid media campaigns and marketing analytics for small and mid-sized businesses, focusing on driving leads and clearly communicating results.
Key Focus Areas:
- Planned and managed PPC campaigns on Google, Facebook, Instagram, and LinkedIn to generate leads and new business opportunities
- Set up conversion tracking and analytics to monitor campaign performance
- Built easy-to-understand dashboards to report results to clients and internal teams
- Worked directly with clients to review performance, adjust strategy, and set future goals
Social Media Intern
February 2017 - February 2018
Managed social media content and scheduling for clients, with a focus on organic growth and brand messaging.
Key Focus Areas:
- Coordinated content calendars and posting schedules across multiple platforms
- Focused on growing engaged audiences while highlighting each client’s unique value
- Supported overall social media strategy to improve brand visibility and engagement