The Challenge:
Summit Medical Specialists is a new direct primary care practice based in Oconomowoc, Wisconsin. As a brand-new business, they were starting from scratch with almost no web presence. The original site was barebones—no real SEO, no lead capture, and nothing that would help build trust or generate visibility online. With a limited ad budget, they needed a site that could perform organically and help them grow their patient panel.

The Work:
I led a complete website redesign focused on local SEO, lead capture, and performance.

Key updates included:

• A clean, mobile-friendly design built to explain services clearly and help patients get started

• Dedicated service pages focused on keywords like “direct primary care Oconomowoc” and “Waukesha concierge medicine”
• Email capture popups tied to lead magnets like ebooks and guides, supported by automated email flows
• Clear messaging around service offerings for individual patients and small business plans

To support ongoing visibility, I also handled:

• On-page SEO work across key pages
• Updates to their Google Business Profile to support Map Pack rankings
• A custom email automation setup to deliver lead magnet content and follow up with new leads

The Results:

• The site has seen consistent organic traffic growth for more than two years
• Summit Medical now ranks on the first page for core local keywords like “Waukesha direct primary care” and “concierge medicine near me”
• Their visibility in local search and the Map Pack is a top source of patient leads
• Email automation helps convert those leads by delivering relevant content and following up
• The site now acts as a key part of their growth, helping drive new patient inquiries without relying on paid media