Website Redesign + Digital Strategy = 30% Revenue Growth for RIGG Amp Covers

Project: RIGG Amp Covers

Engagement: Freelance/Consultant

Project Scope: Website Redesign | SEO | PPC | Email Marketing

RIGG Amp Covers specializes in durable, padded amp covers for guitar and bass amplifiers, offering a range of variants to fit almost every amplifier model, including custom sizing. As a one-product store, their success hinges on a well-organized ecommerce experience.

Their existing website was outdated and didn’t reflect the quality of their product. The design was not optimized for modern usability, mobile responsiveness, or conversion-focused ecommerce. The site structure and product organization needed an overhaul to improve SEO and streamline the shopping experience. I stepped in to modernize their digital presence and create a platform built for long-term organic growth.

I took a full-scale approach to redesigning the RIGG website, ensuring it wasn’t just visually appealing but structured for ecommerce efficiency and search performance.

  • Complete Website Redesign: From wireframing to final implementation, every page was restructured with a clean, modern design focused on usability and conversions
  • SEO Optimization: Technical SEO improvements, keyword research, structured markup for ecommerce, and better product categorization to improve search rankings.
  • Ecommerce Enhancements: Optimized product pages with a focus on conversion rate improvement, refined product categories for easy browsing, and product feed optimization within WooCommerce.
  • Email & PPC Strategy: Designed email templates for abandoned cart flows, improving customer engagement and recovery. Built a streamlined PPC strategy on Google Ads and Meta to supplement organic traffic.
  • Custom Analytics Setup: Implemented GA4 and GTM for accurate ecommerce tracking, event tracking, and customer behavior insights.
  • Lead Generation Features: Integrated email capture forms for custom product sizing requests and on-site giveaway lead generation.
  • Website & Ecommerce: WordPress, WooCommerce, Elementor, Advanced Custom Fields
  • Marketing & Analytics: GA4, GTM, SEMrush, Google Ads, Meta Ads
  • Email & Automation: MailChimp

Since launch, RIGG’s new website has transformed into a major driver of revenue and organic traffic.

Performance Metrics:

  • Revenue Growth: Up 30% since launch
  • Order Volume Increase: Up 30%
  • Traffic Improvements:
  • Direct Traffic: +36%
  • Organic Search Traffic: +25%
  • Organic Social Traffic: +40%

Site Revenue Growth