Website Redesign + Digital Strategy = 30% Revenue Growth for RIGG Amp Covers
Project: RIGG Amp Covers
Engagement: Freelance/Consultant
Project Scope: Website Redesign | SEO | PPC | Email Marketing
RIGG Amp Covers specializes in durable, padded amp covers for guitar and bass amplifiers, offering a range of variants to fit almost every amplifier model, including custom sizing. As a one-product store, their success hinges on a well-organized ecommerce experience.
Their existing website was outdated and didn’t reflect the quality of their product. The design was not optimized for modern usability, mobile responsiveness, or conversion-focused ecommerce. The site structure and product organization needed an overhaul to improve SEO and streamline the shopping experience. I stepped in to modernize their digital presence and create a platform built for long-term organic growth.
I took a full-scale approach to redesigning the RIGG website, ensuring it wasn’t just visually appealing but structured for ecommerce efficiency and search performance.
- Complete Website Redesign: From wireframing to final implementation, every page was restructured with a clean, modern design focused on usability and conversions
- SEO Optimization: Technical SEO improvements, keyword research, structured markup for ecommerce, and better product categorization to improve search rankings.
- Ecommerce Enhancements: Optimized product pages with a focus on conversion rate improvement, refined product categories for easy browsing, and product feed optimization within WooCommerce.
- Email & PPC Strategy: Designed email templates for abandoned cart flows, improving customer engagement and recovery. Built a streamlined PPC strategy on Google Ads and Meta to supplement organic traffic.
- Custom Analytics Setup: Implemented GA4 and GTM for accurate ecommerce tracking, event tracking, and customer behavior insights.
- Lead Generation Features: Integrated email capture forms for custom product sizing requests and on-site giveaway lead generation.
- Website & Ecommerce: WordPress, WooCommerce, Elementor, Advanced Custom Fields
- Marketing & Analytics: GA4, GTM, SEMrush, Google Ads, Meta Ads
- Email & Automation: MailChimp
Since launch, RIGG’s new website has transformed into a major driver of revenue and organic traffic.
Performance Metrics:
- Revenue Growth: Up 30% since launch
- Order Volume Increase: Up 30%
- Traffic Improvements:
- Direct Traffic: +36%
- Organic Search Traffic: +25%
- Organic Social Traffic: +40%