The Challenge
Raezer’s Edge is a boutique jazz amplifier brand known for high-quality, handcrafted amps and cabinets. The product quality was excellent, but the original website didn’t reflect that. It was outdated, hard to navigate, not mobile-friendly, and lacked ecommerce functionality. It also didn’t showcase the full product lineup, technical specs, or the story behind the brand. As a one-person business, the owner didn’t have the time or expertise to take on a full rebuild but needed a site that matched the quality of the products and could support revenue growth.

The Work
I led a full custom redesign of the Raezer’s Edge site using WordPress, Elementor Pro, WooCommerce, and Advanced Custom Fields.

Key updates included:

• A modern design focused on highlighting product craftsmanship and sound
• Custom product category and product pages with specs managed via ACF
• Fully mobile-optimized and built for ecommerce performance
• Simplified navigation and structure to make browsing easier
• New content focused on the brand’s story, build process, and use cases

To support the launch, I also ran a digital marketing rollout:

• Google Search and Display campaigns
• Facebook and Instagram ads focused on product demos, features, and special offers

The Results

The new site acts as a central business asset and consistently drives revenue in the four- to five-figure range each month

The improved design and structure helped build brand credibility and trust

The owner now has a professional ecommerce site that performs well and doesn’t require hands-on management