Current Advantage Events was kicking off a new business focused on healthcare-related conferences and needed a professional digital setup to match. The goal was to build trust with their audience and streamline everything from ticket sales to content delivery.

I worked to put together a full system that checked every box. The site was built on WordPress using Elementor and WooCommerce, giving the team full flexibility and control. Key features included:

• Event listings and e-commerce built right in.
• Ticketing support for both virtual and in-person events.
• Password-protected pages for gated content.
• Klaviyo integration for automated event emails.
• Google Analytics and Tag Manager setup for clear tracking on conversions and sales.

The end result is a site that now works as their main hub for lead gen, ticket sales, and marketing. The system handles: 

• Smooth registration and checkout for all event types
• Automated emails to boost engagement
• Performance tracking across the board to help make smarter marketing decisions

The setup is built to grow with them—giving the team full control without adding complexity.